Neutrogena Launch

Event Design, Creative Direction and Styling

Hausmann Communication engaged CC Lane to Style the launch of Neutrogena’s ‘See whats possible’ media campaign. The Private event for a select 60 top media and fashion and lifestyle bloggers was hosted as a breakfast at the Michael Crouch Innovation centre, at the University of NSW. The event also launched the new brand ambassador Australian Actress Rachael Taylor.
The Space required a makeover to become a perfectly on brand experience with product display and trialling stations. Beauty editors have seen it all, so creating an engaging, ‘instagramable’ space is paramount to the events success.
The modern, clean and innovative design was fresh and communicated clearly the values of Neutrogena. The proof was in the amazing feedback Hausmann received from editors and bloggers.
    
Flowers by Lola Mai
Photography courtesy of Hausmann
Client: Neutrogena
PR: Hausmann Communications