An incredible job whilst designing for AZBcreative was the Masterchef Pop Up Dining experience. We were tasked to design a space that could not only ‘pop up’ at Circular Quay in Sydney but travel to Melbourne and ‘pop up’ again on top of the roof of crown casino.
We created a 2 level domed marquee with 12m long central hero kitchen that did 600 covers a night, a bar and VIP dining areas. The space was completely transformed into a luxurious, European style restaurant.
Guest on the mezzanine bar level could look down onto a gigantic geometric print floor I designed to perfectly frame the central kitchen. The design is modern, sleek and cool with a nod to the great european interior traditions. Carrara marble, vintage pendant lights, raw Oregon and vintage tiles. A space to excite fans of Masterchef the show but also engage foodies and the stylish Sydney & Melbourne crowds. Director Alex Zabotto Bentley’s vision was to create a pop up with a sense of luxury and permanence and that is exactly what we did.
Photos courtesy of AZBcreative
Director: Alex Zabotto Bentley
This event was created whilst working in-house as Senior Designer at AZBcreative