Google For Sport

Creative Direction and Design

Google Arts & Culture engaged the team at Sense to activate their “Google For Sports” launch at the iconic MCG. The Design needed to capture the spirit of Google and our sports mad nation in a pre function space and main stage.
I wanted to design set pieces that brought the website to life. A tactile exploration of the incredible content captured by Google that people could explore in detail.
Using bold sport inspired graphics and sporty textured like perforated metals I created a sporty vibe. A bold set piece was perfect for the hero presentation and Sporting Legends that graced the stage. Guests could fully engage with the website on touch screens, tablets and even pay with Google AI experiments in custom made sporting cages.
Event photography courtesy of Sense Group
Photography: Sam Venn
Client: Google Arts and Culture
Agency: Sense Group
Graphic design: Mitch Morgan

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