Alice McCall: 10th Anniversary

Creative Direction, Styling and Onscreen Content Production

Alice Mccall 10th Anniversary Celebration at the new head office, Roseberry
An Alice in Wonderland inspired playground with an Art Basel, underground twist. Dark, cool and playful with laser light installations, neon sculptures giant inflatables and trippy wall projections. Fashion’s mad hatter meets rave girl pop.
Client: Alice McCall
Agency: AZBcreative
Lighting installations: Jo Crossley
Lighting: 3200
Photography courtesy of AZBcreative
Director: Alex Zabotto Bentley

This event was created whilst working in-house as Creative Director at AZBcreative